I have recently conducted a one day
marketing training course to young and established marketing executives in
Jeddah, Saudi Arabia. Knowledge is a powerful tool if it is allowed to
exchange. While the experience is absolutely mine but the knowledge is
not. Knowledge and experience need to be shared in order to enlarge our own
knowledge bucket and be ready for new experiences.
Marketing is a
phenomenal ability combining ideas, relevance, values, strategy, planning and
communication. Marketing is the backbone of any business and contributes
immensely in business growth if it is performed with due relevance. Many
of the companies in Saudi Arabia, especially, the small and medium
establishments thinks that Marketing is all about setting up sales agenda and
outlets. Marketing is not sales or advertising only. It is more
about exchanging values between company and customers. People may buy the
products for a price, but expects uncompromising values to remain loyal to the
product / brand. Marketing ensures the value proposition and sales
growth. Companies ignoring marketing and focusing only on sales strategy
failed to increase the profits and mostly unable to come out of price war that
they locked in with competitors.
Marketing is a game
played by human intelligence.
